Phelix Awards

SMPS Arizona announces the 2021 Phelix Awards. The Phelix Awards recognize excellence in marketing communications and celebrates achievements by AEC marketing and business development professionals. Awards will be presented to firms whose material and campaigns best achieved their marketing goals. Marketing projects/campaigns completed between July 1, 2019 and December 31, 2020 are eligible to be submitted.

The Phelix Awards will be judged by seasoned AEC professionals from around the country. This provides a unique opportunity to gain insight and expert feedback from independent professionals with a shared passion for AEC marketing and business development.

SMPS Arizona will accept submittals from AEC companies with offices in Arizona.  All member and non-member firms are encouraged to submit. The Phelix Awards will be presented to winners at our annual awards gala, which will be held virtually on April 29, 2021.

Phelix Award submittals will be done entirely online via the SMPS Arizona website. Submittals will be received from Monday, February 1 through Friday, March 5. (Early bird entries will be received by Friday, February 26.)

            

WHY SUBMIT?

  • Celebrate outstanding marketing communications and campaigns

  • Receive feedback/debrief from industry professionals

  • Get recognition within your firm for your marketing and business development efforts

sUBMITTAL CATEGORIES

CATEGORY DEFINITIONS & REQUIREMENTS

Crisis Management & Communications (Print or Digital)

Entries should provide details of how a one-time crisis or ongoing critical issue was managed. Examples that can be submitted: crisis management and/or communication plans, campaigns, virtual events, videos, and social media messaging created between July 2019 to January 2021. This category also includes any event or issue that has had (or may have) an extraordinary impact on your firm's way of business and culture. The messaging can be external or internal. The entry must be in digital format. Supporting pdf documents such as a communications plan may be included.

Holiday Piece (Print or Digital)

  • Print or digital

  • One-time use to promote a generally recognized holiday

  • Examples include: greeting card, party invitation, client appreciation gift, calendar, etc.

Special Event

  • Planning and implementation of special event

  • Internal or external event

  • Examples include: anniversary, ground breaking, golf tournament, grand opening, business planning, etc.

Project Pursuit

  • Item(s) developed in support of winning one specific project

  • Firm does not need to have won project to submit or is waiting to hear on project award status

  • Example include: proposal/SOQ packages, presentations, leave-behinds, etc.

  • Omit proprietary information 

Retention & Recruitment

  • Program designed to recruit potential and retain current employees through print and/or electronic communication

  • Examples include: ads, brochures, form letters, pamphlets, postcards, announcements, email promotions, etc.

 Multimedia - Internal

  • Video: Communications (with or without audio)

  • Internal communications

  • Intranet/Website (internal)

  • Launched between July 2019 and December 2020

  • Include link to website, screen shots of important pages and each page referenced in questionnaire), and site navigation map

  • Internal Communications

  • Examples include: newsletter, etc.

  • Mobile app

  • Application created for your firm specifically for viewing on a mobile device

  • Launched between July 2019 and December 2020

 

Multimedia - External

  • Video: Communications (with or without audio)

  • Client-specific pursuit

  • Website (external)

  • Launched between July 2019 and December 2020

  • Include link to website, screen shots of important pages and each page referenced in questionnaire), and site navigation map

  • External Communications

  • Examples include: newsletter, brochure, project/firm profiles, etc.

  • Mobile app

  • Application created for your firm specifically for viewing on a mobile device

  • Launched between July 2019 and December 2020

 

Up & Comer

  • Marketing and business development professionals with less than five years AEC marketing/business development experience

  • Demonstrate innovative and creative marketing/business development strategies throughout 2019-2020 with contributions to your firm or personal growth

  • Active member of SMPS Arizona

Marketer of the Year

  • Marketing and business development professionals with between seven and 19 years of AEC marketing/business development experience

  • Demonstrate innovative and creative marketing/business development strategies throughout 2019-2020 with contributions to your firm or personal growth

  • Active member of SMPS Arizona

Lifetime Achievement

  • Marketing and business development professionals with more than 20 years AEC marketing/business development experience

  • Contributions to firm and personal growth and marketing profession within the AEC industry

  • Active member of SMPS Arizona

COST

Award Entries

  • Early Bird Entries due by 5:00 PM February 26 - $85 Member / $105 Non-Member
  • Submittals due by 5:00 PM on March 5 - $100 Member / $120 Non-Member

Each initial entry comes with one ticket to the awards gala.

Gala Registration

  • Early Bird: $35 Member / $45 Non-Member (includes gift box & gift card for food!)
  • Full Price: $45 Member / $55 Non-Member (includes e-gift card for food!)

Ticket sales will close at 5:00 PM on Friday, April 16, 2021. 

SPONSORSHIPS

Be a part of celebrating our achievements by sponsoring the event. Check out the sponsorship packages, here.

If you have any questions about the 2021 Phelix Awards Gala sponsorship opportunities, contact us here!

QUESTIONS

Callijah Chadwick
[email protected]

Leslie Bettes
[email protected]