Phelix Award Submission Categories

2025 Phelix Award Categories & Requirements

The SMPS Phoenix Chapter offers award categories similar to those from SMPS National so that any submittal may be transferrable to a National submission. Due to the limitations of our chapter submissions and the number of physical awards given, we are accepting all National award category submissions with the number of winners limited per Project/Professional/Client/Firm category described below.

Our submittal requirements are similar to those from National but with more character counts permitted to encourage submission for members of all experience levels. Our judges are selected from other chapters each year and differ from those on the National level. Because of this, we encourage members to submit for both local and National, as local decisions do not affect National ones. Previous Phelix Award-winning projects will not be accepted. A sample of the submittal requirements will be posted to this page. Full requirements are available on the submission form.

Good luck SMPS AZ!

Project Awards Launched between January 2023-2025  |  Digital, Print, or Mixed

Internal Communications
(Top 3 submissions of all Internal Communications will receive awards. We welcome as many entries as you would like to submit. If you are submitting multiple internal communication entries, only one of your projects with the top score will be considered.)
Any print or digital communications intended for an employee audience, including but not limited to a recognition program, awards program, or communications associated with mergers, acquisitions, or new business line initiatives. 

External Communications: General Campaign or Project/Client Specific
(Top 3 submissions of all External Communications will receive awards. We welcome as many entries as you would like to submit. If you are submitting multiple external communication entries, only one of your projects with the top score will be considered.)
Any print or digital communications intended for an external audience, including but not limited to targeted social media advertising, project pursuit leave-behinds, general advertising, or printed marketing materials.

Project Award Categories

  • Advertising
    An individual print or digital advertisement or ad campaign not specific to one of the categories listed below.
  • Book/Monograph 
    A complete, originally printed, or digital publication that addresses an issue of relevance to the A/E/C industries or features the work of a firm. The publication must have an unlimited shelf life and be professionally produced for mass distribution. A monograph is a single-authored, one-time publication on a specific, often limited subject. If the original book/monograph was printed and also had an e-book version created, submit a link to the digital version as well.
  • Brand Awareness Campaign 
    A comprehensive, multi-tactic campaign that takes place over an extended period of time to promote brand awareness of your firm. The campaign must include a combination of tactics and media—print, digital, or multimedia—and implementation strategies.
    • Submittal Requirements:  A pdf of your marketing plan describing campaign focus and objectives. Submit one copy of any collateral pieces and multimedia aspects of the program. If media relations was part of the campaign, please submit a copy of releases/media kits/features developed and a list of results. Include photographs of any materials (e.g., trade show display) and include a URL to view original digital format components.
  • Brochure/Project or Firm Profiles
    Publication describing your firm’s general capabilities. A brochure has a limited shelf life, as a firm’s capabilities, staff, and projects change over time.
  • Corporate Identity
    Specify identity type on entry form:
    • New Identity: A consistent graphic image applied to your firm’s print and/or digital collateral materials for the purposes of a new corporate identity treatment.
    • Rebranding: A consistent graphic image applied to your firm’s print and/or digital collateral materials for the purposes of rebranding your firm.
    • Submittal Requirements: For rebranding entries submit a before-and-after representative sampling of materials that convey your firm’s corporate identity. For new identity entries, submit a representative sampling of materials that convey your firm’s new corporate identity. Both types of submissions may include logo applications such as letterheads, business cards, brochures, newsletters, and note cards. If available, the corporate identity manual or graphics standards should be included as well as URLs to view original digital components.
  • Crisis Management & Communications
    Entries should provide details of how a one-time crisis or ongoing critical issue was managed. Examples that can be submitted: crisis management and/or communication plans, campaigns, virtual events, videos, and social media messaging. This category also includes any event or issue that has had (or may have) an extraordinary impact on your firm's way of business and culture. 
  • Direct-Mail Campaign
    Marketing materials are designed to reach a specific target audience through a campaign. A direct-mail campaign may include form letters, pamphlets, postcards, emails, and announcements.
  • Diversity, Equity, AND Inclusion Communications
    Communication efforts, initiatives, or programs that promote diversity, equity, and inclusion. This includes in-house and PR Agency executed communications such as email campaigns, social media campaigns, HR training, HR communications, recruiting/retention communications, and mentoring programs. The target audience can be external (i.e. industry, clients) or internally within the firm (i.e. employees).
  • Holiday Piece
    A piece produced for one-time use to promote a generally recognized holiday; examples include but are not limited to ecards, websites, web apps, and videos - greeting card, party invitation, client appreciation gift, or calendar.
  • Mobile App/Application for firm for viewing on mobile device
    Jurors will view entries on mobile devices. Include a link to where it can be downloaded from your website or one of the major app stores (along with free access or redemption code if the app is not free so that our judges can download it).
  • Newsletter/ Publication
    A publication designed in newsletter or magazine format and produced via print or digital media. This includes a printed or digital serial publication or periodical in the editorial format that presents one or more points of view. A magazine may enter this category.
    • Submittal Requirements:  A pdf of each of the last three issues of the publication. If entering a digital newsletter, include a URL to view the original digital format of the last three issues.
  • Project Pursuit Marketing
    An item or series of items developed in support of winning a project. Materials may be print and/or digital and include qualification packages, proposals, presentations, interview tools, leave-behinds, or other pieces that contributed to the total effort.  A pdf of the materials. If submitting digital files, include a URL to view original digital components. Note: You may omit information deemed proprietary. In the notes section of the entry form, please note where you have omitted proprietary information.
  • Promotional Campaign 
    A comprehensive, multi-tactic campaign that takes place over an extended period of time to promote a specific company message, event, program, or project. The campaign must include a combination of tactics and media—print, digital, or multimedia—and implementation strategies.
    • Submittal Requirements: A pdf of your promotional plan describing campaign focus and objectives. Submit a pdf of any collateral pieces and multimedia aspects of the program. If media relations were a part of the campaign, please submit a pdf of releases/media kits/features developed and a list of results. Include a URL to view original digital format components.
  • Recruitment & Retention Communications
    A program designed to recruit potential and retain current employees through print and/or electronic communications, including but not limited to ads, brochures, form letters, pamphlets, postcards, announcements, and email promotions.
    A pdf of all the pieces in the communications program. For digital pieces, including a URL to view original digital components.
  • Social Media
    Any marketing effort that utilizes online social media tools to provide a platform for thought leadership, collaboration, and user interaction. Can be one platform or a combination of platforms. Examples include Facebook, Instagram, Twitter, LinkedIn, blogs, and podcasts.
  • Special Event 
    Please note, if entering a special event entry, it must be entered in the special event categories only. We will not accept special event entries in other categories. For example, if submitting an anniversary celebration promotional campaign it would be entered into the Special event (mixed media) category. It can no longer be entered in the promotional campaign categories. Pieces produced for one-time use to promote a special event including but not limited to an anniversary, new name, office opening, dedication, or groundbreaking. Submittal Requirements: Include a PDF of the materials, images of the original packaging if possible, and a URL to view original digital components.
  • Tradeshow Marketing
    Communication pieces and displays created to promote a firm’s attendance at tradeshow exhibits or used during the trade show to attract booth traffic. 
  • Video (Digital)
    Link to a digital viewing of the video that does not follow under any other category provided on this list.
  • Website (Digital)
    Specify Website type on the entry form:
    • External: An external, public website that either promotes your firm or has been launched by your firm for a specific project.
    • Internal: Internal websites or intranets that have been launched for the purpose of your firm’s internal communications.
    • Submittal Requirements: Include a URL and a temporary access code if submitting an internal website that requires a passcode. Screen shots of important web pages and each page referenced in questionnaire and site navigation map.

 

Professional Awards must be an active or past member of SMPS AZ & Live in Arizona

(One winner of each Professional Awards category will receive awards)

  • Marketer/Business Developer of the Year
    Nominated by industry peers, this individual is recognized by others as one who stands out in the craft of marketing and communications in the A/E/C industry. Nominees will have made significant contributions toward promoting professionalism. Nomination must be made by a member of the Arizona Chapter of SMPS. Considerations for eligibility:  
    • Service to such marketing organizations as SMPS or other groups devoted to professional growth 
    • Promoting good marketing and communications techniques in his or her respective firm 
    • Maintained a visible position in the marketplace through service to the profession, promoting Chapter activities and the creation/distribution of quality marketing materials 
    • Public speaking on the same subjects 
    • Marketing or Business Development professional with 6+ years AEC marketing/business development experience
    • Demonstrate innovative and creative marketing/business development strategies throughout 2021-2022 with contributions to your firm or personal growth
  • Up & Comer
    This individual is nominated by their industry peers and is recognized by others as one who, although early in their career, is beginning to make an impact in marketing and communications in the A/E/C industry. Nomination must be made by a member of the Arizona Chapter of SMPS. Considerations for eligibility: 
    • Promoting good marketing and communications techniques in his or her respective firm 
    • Marketing and business development professional with 5 or less years AEC marketing/business development experience
    • Demonstrate innovative and creative marketing/business development strategies throughout 2021-2022 with contributions to your firm or personal growth
  • President’s Award
    The SMPS Arizona Chapter President’s Award is given to the person who has made the greatest difference to the success, reputation, health, or function of the Chapter in the past year. This person can be a committee volunteer, committee chair or co-chair, or member of the Board. Nomination must be made by the Arizona Chapter President or a member of the Arizona Chapter Board. Considerations for eligibility: 
    • Service to SMPS Arizona and other organizations 
    • Recipient made significant contributions to the success of the organization in the past 12 months through participation as a committee member, chair or co-chair, or Board member 
    • The nominee goes ‘above and beyond’ their Chapter role to ensure continued Chapter success 

 

Firm & Client Awards

(One winner of each Firm/Client Awards category will receive awards)

  • Grand Phelix
    The SMPS Arizona Chapter Grand Phelix Award is given to the entity who has made a positive, substantial impact on an Arizona community through its planning, design, development, or construction.   Nomination must be made by the Arizona Chapter President or a member of the Arizona Chapter Board. Considerations for eligibility: 
    • This entity must be a municipality, A/E/C firm, or public or private business utilizing services from the A/E/C industry.
    • Service to the communities of Arizona, SMPS Arizona, its member organizations, and other related organizations 
    • Nominee must do business in Arizona
  • Firm Leader
    This individual is recognized by their peers as a technical leader whose influence has significantly impacted the marketing and/or business development departments within their firm. They bridge the gap between the technical profession and the marketing world through collaboration, mentorship, and support while whole-heartedly supporting the SMPS mission, “Business Transformed through Marketing Leadership.” Nomination must be made by a member of the Arizona Chapter of SMPS. Considerations for eligibility: 
    • Principal, Executive, C-Suite, or person of influence in a leadership position whose main job function is not marketing or business development (BD)
    • Goes above and beyond to advocate for marketing/BD processes and influence within their firm 
    • Drives marketing/BD involvement in firms’ strategic planning, financial goal development, and business culture 
    • Empowers marketing/BD team members and encourages career growth 
    • Nominee must live in Arizona and have 10+ years of experience in the A/E/C industry 
    • Nominee must be a member or have a minimum of one member of their firm in the Arizona Chapter of SMPS 

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