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Summer Writing Series - Webinar 2 of 3

August 24, 2018
7:30 AM - 9:30 AM
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Weitz Company
2111 E. Highland Ave., Ste 400
Phoenix, AZ 85016
 Directions

A/E/C marketers are frequently publishers, whether they realize it or not. Clear, corret prose helps facilitate proposal review - reviewers focus on your firm's experience and approach instead of typos. With deadlines all around us, marketers are often put in the not-so-envious position of choose between doing things fast and doing things well. This webinar will discuss the importance of editorial quality in proposals (and other marketing collateral). 

We'll discuss some writing and editing basics, such as frequently confused words and avoiding the passive voice. We'll talk about how to create a style guide and how to work with partners/technical staff to incorporate the style guide throughout the document. Finally, we'll talk about how to get buy-in to set up a standard quality control process.

SPEAKER

Jen McGovern, CPSM
Mid-Atlantic Regional Marketing Manager | VHB




SPONSOR

CONTACT

Darci VanCamp, darci@tankgirlmarketing.com, 602.628.1820

SMPS will offer a refund up to three days prior to the event, no refunds will be granted after this time.

Tickets

$15.00 Member

$20.00 Non-member