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How to Brand People

September 20, 2018
7:30 AM - 9:30 AM
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DPR Construction
222 N 44th Street
Phoenix, AZ 85008

As marketers of professional services, we aren't just selling our company. We are selling people. But how do we get beyond the info on a bio page (or Section E of an SF330) to help individuals become known for what truly makes them great? Better yet - how do we craft this magic for ourselves?

Join Cathy Hutchison, CPSM and Director of Marketing for Idibri for a lunch and learn with practical advice in developing personal brands. This session will touch the real-work elements of crafting an image, benefits of differentiaion, winning at SEO, writing bio copy that connects and way to get your personal brand in front of teh people you care about.

You will gain insight into: Practical advice on developing personal and staff brand.
You will walk away with these benefits: The elements of crafting an image, differential and writing bio copy.
You will find the answers to: How to make you and your staff look better.



Cathy Hutchison, CPSM

Director of Marketing & Vice President | Idibri

Cathy Hutchison, CPSM is the Director of Marketing - VP of Idibri, a multidiscipline engineering firm specializing in acoustics, theatre consulting and technology design. Idibri works at the top of its field serving clients such as the Circuit of the Americas, St. Louis Blues, Galaxy Broadway Theatre and the Harvard School of Business. Cathy has spent the past 20 years of her career marketing professionals and helping her team each craft their profile marketplace.



Jana Brickey,, 602.954.9060

SMPS will offer a refund up to three days prior to the event, no refunds will be granted after this time.


$45.00 Member
$60.00 after 12:00 am September 18

$60.00 Non-Member
$75.00 after 12:00 am September 18