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Why Uncertainty Requires Industry Analysis

November 19, 2020
10:30 AM - 11:30 AM

Zoom Meeting!


This session will show you the power of market analytics and how to utilize industry market data for strategic planning purposes. Important elements of business projections and planning are
knowing where the industry is headed, understanding your company’s market share and profitability history. Analytics combine both data sets to show the best longterm markets for your firm. Hopefully, historical data is being maintained in the CRM system and you can use the data and also upload your analysis and findings back to the system.

You will gain insight into:

  • Five reasons why companies are required to conduct industry analysis. Learn how to use analytics to determine what types of content to produce and where to invest resources. Leave understanding the importance of data-driven decisions.


You will walk away with these benefits:

  • Learn how to perform data analysis to discover your firms market share
  • How and where to find historical data for your industry
  • Forecast trends for strategic market pursuits



Courtney Kearney, CPSM

Known for her love of data, Courtney Kearney, CPSM, owner of CKearney Consulting, brings her marketing skills, education and experience to a technical world of databases, processes and numbers. Her client demographics include all AEC services spanning the nation.

She has served in several leadership roles in the Fort Worth chapter of the Society for Marketing Professional Services (SMPS) including currently holding the position of President-Elect. Additionally, she was the founder of the DFW Cosential Users Group which quickly became a National Users Group sought out by many.

She has spoken about Customer Relationship Management (CRM) at numerous local events, led roundtable discussions, and presented at national conferences.

Read more:

About CKearney Consulting, LLC
CKearney Consulting, LLC, a Texas limited liability company, was founded in May of 2016 to provide companies with insight into CRM systems and processes. Our services cover everything CRM-related, from evaluation and implementation to on-call support and training.

With over 10 years of AEC marketing experience, CKearney Consulting offers insight into your data from a marketer's perspective providing you value that impacts the relationships you have with clients and how you interact with the data surrounding those efforts. 


$25.00 Member

$35.00 Non-Member