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Rise Up!

Welcome to the 2018-2019 SMPS Year Arizona! Here we are at the start of the New Year. Over the past three years, our Chapter has been working to find the right balance of events, and created the foundation for continued advancement, growth and opportunities to our profession, our firms and our industry. Today is an exciting time for SMPS; we have a new society brand with a belief in Business Transformed through Marketing Leadership. Similar to headquarters, it is time for our Chapter to “flip the script”. (cue Taylor Swift - …Ready For It?)

We are at a turning point of settling on complacency or digging deep and rising up. I don’t know about you, but I choose the rising up. So what, what does this mean?

A combination of last and this year’s boards have been going through strategic planning and we have some aggressive overarching goals:

  • Be the Go-To Resource in Education, Creating Connections, and Developing Leaders in the Industry
  • Leadership Development for you within your firm and our SMPS Chapter
  • Elevate the SMPS Experience


One of our commitments is to transparency. We will be adding a page on our website laying out our goals and highlighting accomplishments and completions. Stay tuned for more details as we are finalizing our 3 Year Strategic Plan over the next 2 weeks.

We have some new and fresh Programs and Education opportunities  in the works that we are excited to share with you. Then there is Leverage your Beverage; our membership team is hard at work. We also have the Phelix Awards, CPSM, Mentoring, and a couple special events in development. Of course, do not forget the Secretary and Publicity branches will be implementing the new society brand to our chapter oh-my!

To be honest, I know what you are thinking….this sounds like a lot. It is scary. I don’t disagree. So to take a scene from one of my favorite shows Scandal (Gladiator in a Suit):

“You really want to ask me who I work for? Ok, so who do you work for? The SMPS Arizona Chapter. The SMPS Arizona Chapter? You did apply for a job. How do I know? I have your resume on my iPad, the way I know you’d kill puppies to have this job because you stopped breathing when I said SMPS Arizona Chapter. I’m gonna offer you a crap salary, but we all get crap salaries. But don’t feel bad. We’re the good guys, I’m a good guy. Best job you’ll ever have. You’ll change lives, slay dragons, because the SMPS Arizona Chapter is as amazing as they say.”

So much will be taking shape over the year, it is a marketer’s Disneyland (can you sense my excitement). When you find yourself in that place that all marketers do…overwhelmed, proposal deadlines swooshing by, amongst many other things - just know, the Chapter is here for you. We are each other’s greatest strengths, rocks and resources in this crazy world of A/E/C marketing. However, if you need a further push, take a cue from:

Eminem - Lose Yourself

The Weeknd, Kendrick Lamar - Pray For Me

Taylor Swift - Look What You Made Me Do

Beyoncé - Run the World

Black Eyed Peas - I Gotta Feeling

Hamilton: My Shot

Christina Aguilera – Fighter

DJ Kahlid – All I do is Win

Imagine Dragons - Believer

Kendrick Lamar, SZA - All The Stars

Queen - We Are the Champions

What are you looking forward to for the upcoming SMPS year? Or what is your secret motivator? Leave a comment below!

Brandi Barr
SMPS Arizona Chapter President
Associate Vice President, West Region Manager for T.Y. Lin International

Brandi holds a BA in Communication from Arizona State University and has nearly 20 years of AEC marketing professional services experience. For the past 10 years, she has worked for T.Y. Lin International. She has also been recognized by the SMPS, Arizona Chapter as the recipient of 3 Marketing Communications Awards - Best Proposal (2014), Marketer of the Year (2015) and most recently Best Project Pursuit (2016). Her favorite thing to do hang out with her husband, three kiddos and French bulldog. To find her outside of work, check her daughter’s dance studio, son’s soccer or baseball practices or watching sports (probably checking on her fantasy football teams this time of year).

 

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