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Pop Up Best Practices Inspired by Beyonce

Employing pop ups on your company’s website is a great way to grow your email list, engage website visitors, and drive people to connect with your brand. While these list-growing gems have the potential to add value to your website and to your business, when done wrong, pop ups have the potential to annoy your website visitors and drive them away from your site.  In order to create pop ups that add value to your website visitors, you’ll have to be strategic and think of the opt-ins as a relationship building tool. Beyonce Knowles, affectionately known by her fans as Queen B, is a singer, dancer, actress and businesswoman whose success is largely driven by her ability to make a connection with her fans through her art.  Beyonce’s lyrics illuminate different aspects of relationship building that can be applied to companies looking to create a connection with their customers through opt-ins.

Here’s a look at pop up best practices inspired by Queen B herself.

  1. “I Don’t Know Much About Fighting, But I Will Fight For You”  - 1 + 1 Application: You’re Fighting For Your Users Time and Attention. Fight Wisely.

In a society inundated with social media and a constant flow of information, companies must compete for consumers attention. Getting someone to your website is a victory. But, you have to fight to keep them on your website. It’s important to create engaging, irresistible pop up offers that demonstrate why the consumer should take action. Fight wisely for your consumers attention by utilizing exit intent popups to grab their attention as they move to leave your website. It’s also a great idea to use visuals and keep your opt-in messaging short and sweet to immediately communicate the value to your customer.

  1. “I’ll be There For You If Somebody Hurts You” - ’03 Bonnie & Clyde Application: Communicate Why Consumers Should “Trust” You

Since pop ups are relationship building tools to connect with your customer, it’s important to communicate the value your company brings to “the relationship.” Just like Beyonce’s iconic Bonnie & Clyde lyrics, you can use your pop up’s message to communicate your company’s willingness to “pick up the pieces” of any negative past experiences your potential customer may have had. You can do this by communicating that people can opt-out of any unwanted email communication from your company and, by highlighting what makes you stand out from your competitors.

  1. Don’t Bore Me, Just Show Me - “Check On It” Application: No Boring Pop ups Allowed

The visual appearance of your pop up matters. You can create a wonderful offer, but if your pop up looks plain, boring or otherwise unexciting, people are less likely to pay attention to what you’re offering. Instead, leverage color, images, fonts, and other aspects of visual design to create a pop up that’s visually appealing.

  1. Some Call It Arrogant, I Call It Confident - “Ego” Application: You Have Something Great to Offer. So, Offer It!

Have you ever questioned whether to use pop ups on your site for fear of being spammy or annoying? The truth is, pop ups that offer no value to customers and that appeal consistently throughout someone’s website experience can be annoying. But, that doesn’t have to be the case. Pop ups that offer visitors something valuable, from a discount, to regular updates on your company’s newest products, can enhance website visitor’s experience and get them excited about continuing to connect with your brand. So go for it! Be confident in what you have to offer, and let people know how they can get involved. Pop ups with valuable offers will help you grow your email list and can be the starting point for a “long term relationship” with your customers.

Saundra Wilson 
Digital Marketing Director, Markitors
Saundra is a digital marketing director at Markitors, a Scottsdale-based digital marketing agency that specializes in small and medium businesses. She recently spent several days at MailChimp HQ in Atlanta as part of an exclusive Partner Program. She’s passionate about living her best life, self-care, writing, and empowering others. When she’s not busy helping clients connect with customers, you can find her watching Say Yes to the Dress and practicing her best hip hop moves. 

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