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Summer Writing Series - Webinar 1 of 3

July 27, 2018
7:30 AM - 9:00 AM
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Weitz Company
2111 E. Highland Ave., Ste 400
Phoenix, AZ 85016
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In a world of continuous proposals and other materials, marketers don’t have time to beg for content, and they shouldn’t have to. There hasn’t been much insight into how to get that content from technical staff... until now. If you’ve heard, “I’m too busy,” “I don’t know what to write about” or “Why can’t you do it?” when asking for content from your technical team, this program is for you. This extraction has easily become one of marketing’s toughest challenges.

This session equips you with tools to get content from technical staff that will help complete proposals, project sheets, blogs, case studies, and other content marketing pieces. We’ll discuss how to gain leadership buy-in, by working with specific internal personas and five methods marketers can use to extract quality content. Join us for this SMPS webinar and learn how to crack the code to extracting data from your technical team.

You will walk away with these benefits: 
  • Identify what you team needs to know before contributing content
  • Identify several subject matter expert (SME) personas and their motivations.
  • Outline five methods to extract content from your technical team.
 

* This event will be an in-person viewing of a pre-recorded SMPS webinar.

 

SPEAKER



Danielle Gray, MBA
Founder & Digital Marketing Strategist | DG Marketing Company

Known for her relatability and humor, Danielle Gray is a Digital Marketing Strategist with over seven years of industry experience composing proposals, writing content, running email campaigns, and generating leads online. Along with developing proposals, she helped her former design-build firm grow website visits by 88% and contributed over $150 million in revenue from leads generated from the website in just three years. Now, Danielle is the owner of DG Marketing Company, a digital marketing firm committed to contributing and creating genuine, humanized digital marketing that listens and solves instead of tells and sells. She also speaks around the country about content generation, the importance of digital marketing and social media specifically relating to the AEC industry. Danielle is a former Division I Basketball Player at Jacksonville University in Jacksonville, Florida and holds both a Bachelor’s in Marketing and MBA from the institution. She now resides and runs her company in Atlanta, Georgia.

SPONSOR

 

CONTACT

Darci VanCamp, darci@tankgirlmarketing.com, 602.628.1820

 

SMPS will offer a refund up to three days prior to the event, no refunds will be granted after this time.

Tickets

$15.00 Member

$20.00 Non-member