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Welcome to the Machine... The Proposal Machine

I've been doing proposals for more than a few years now. When I think about it, it feels like an eternity…like decades. Wait a minute, it has been decades!

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Is A/E/C Afraid of Social Media?

Fear of the unknown is scary! It’s the reason why little kids hide under their covers at bedtime, why teenagers cover their faces during a horror flick, and why adults hide behind their podiums when making a presentation to a large crowd.

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Think before you shuffle...

These days, I see SOOOO many talented A/E/C marketers switching jobs. I call it “the shuffle.” We all “shuffle” for different reasons: some of us are chasing promotions or higher salaries; some are just looking for new roles and responsibilities....

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The Power of Pavlov

Dogs…I absolutely love my two dogs. When someone comments that I have dog hair on my clothes, I tell them that it’s an accessory to my outfit.

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Commoditization: It's Simple Supply & Demand

Commodity. It’s a simple yet elusive word. We all have an image in our mind of what a commodity is, but we rarely stop to think about what the word really means.

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It's a Journey... Not a Destination.

I absolutely love ALL things marketing, and I love marketing our industry (A/E/C) just as much. Believe it or not, I’m even one of those crazy marketers who loves proposals; I always have and I honestly believe a part of me always will. In fact, the vast

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On Being a Consultant

Here’s a little bit about me. I am blunt, bossy and often brutally honest. I offer endless unsolicited advice and generally think that I am right. Not that I don’t value people and relationships, because I absolutely DO.

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The Bathroom Diaries

Most everyone I know outside AEC thinks that marketing for this industry is your standard eight-to-fiver; the good ol’ 40-then-your-done job; the hang-up-your-hat-at-the-end-of-the-day-before-you-go-home-and-forget-about-it job.

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The Ripple Effect: Where Do You Fit In?

Fifteen months. That’s one year and three months. Four hundred and fifty days to be exact. Yes… I am referring to the extent of my ‘newbie-ness’ to the AEC industry. If you want me to be completely honest, it was only about a year ago that I was googli

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UN-SUGARED TRUTH: THE C-“SWEET”?

Ah, the good life. Feet up on the desk watching my minions do all the hard work, drinking a scotch at my company paid lunch and I think I’ll take Friday off to golf. Yep, the C-suite is the sweet life, right? WRONG!

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