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A Letter to My Younger Self

Dear Maisha, Be really nice to Tammy. And Tina. And Amanda, Suzanne and Danielle. They all are going to play incredibly unique and important roles in your career. Despite the fact that you’re working in accounting right now, you’re going to find...

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Falling Up

You could ask almost any A/E/C marketer what it was that brought them into this industry and most will have their own unique tale of how they “fell” into it. But I can’t help feeling like there is a negative connotation associated with “falling”

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Two Truths & a Lie

Have you ever played Two Truths and a Lie? Do you want to play a quick round with me today? What?!?! You’ve never played before? No sweat…the game is about as simple as they come. I tell you two truths and one lie; you try to guess...

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Spice it up! A 2016 Resolution

It’s a new year! Maybe it’s time to spice things up. Maybe that’s exactly what the doctor has ordered. Your work marriage is something to take great care of.

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Must-Have Gifts: A Marketer's Holiday Wish List

Days are getting cooler, lines at the mall are getting lengthier and decorations are everywhere; it’s officially holiday season. Have you created your wish list yet? If not, it’s high time you set aside a few minutes to jot down some “must-haves”

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For Contemplation During the Holiday Break...

Here we are again...we just closed the books on Thanksgiving and now only a split second later, it's already time to shut down the office again! Not that I'm complaining...far from it. I absolutely love this time of year. But it doesn't exactly make fo

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U Can't Stuff This...

So I thought long and hard about what type of post to place this Thanksgiving week. Hard-hitting, controversial, revolutionary? But is anyone really in the mood to read an article (or blog post) of any length leading up to a holiday weekend?

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Water in the Desert (Incoming President's Address)

If you would have told me eight years ago that I’d be taking on the role of SMPS Arizona President, I would have laughed you out of the room. When I started my A/E/C marketing career in Utah more than 17 years ago...

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The Yoga of Marketing: Part One

“I quit.” After nearly twenty years in the A/E/C industry as a professional marketer and business developer, these were the words I uttered to my boss just before my son, Daniel, was born in 2006. I was Fried…with a capital F. I walked away...

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Princesses are Pretty, Not Proposals

“Marketing prettied up our proposal, so we can send it out now.” Ah yes, the true measure of a marketing department’s effort on a winning proposal and surely every top-performing marketer’s dream compliment. After working all week to perfect a proposal...

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