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6 Ways To Improve SEO Rankings In 6 Hours

SEO is hard, but there are some simple things that you can do to help improve your online presence. This article is about the simple things. Here are six ways that you can improve your SEO rankings in six hours.

1. Change Page Title Tags

Imagine you are turning in a paper to a professor. The title of your paper is what your professor will immediately evaluate to determine the contents of your paper.The same is true for websites. Each page on a site has a title, and Google is the professor who is grading your site. There’s not more of a lower hanging fruit in SEO than making sure that every page title tag is unique, accurately describes the content of your page, and targets a keyword that your potential customers are searching for.

Quick action item: go to your home page. Take a look the title that appears in your browser. Does it say “Home”? If so, change “Home” to “Your Product or Service” and you’ll immediately have more of a SEO optimized website.

2. Submit a Sitemap

Okay, another analogy. You’re on a roadtrip to Dunsmir, California. How will you get there? Instructions – Google Maps, GPS, or for some, Mapquest. Sitemaps are the directions you give to Google so that pages on your site can be discovered. Can Google discover content on your site without a sitemap? Sure, just like we can probably find our way to Dunsmir. It’s just more efficient for both Google and our backseat driver to have directions.

Quick action item: Go to Google Search Console. Create an account if you don’t already have one. Then, submit a sitemap to Search Console so Google can discover all the content on your site, including the new content you’ll be adding in the future.

3. Backlinks

Backlinks are the single most important SEO ranking factor. Backlinks are an incoming hyperlink from one website to your website. Google evaluates backlinks to help determine what your website is about, and how authoritative your website is on a given topic. The higher the quality of a backlink, and the higher relevance of backlink, the better. For example, our company typically ranks on the first page of Google for the term “digital marketing company.” If you type markitors.com into opensiteexplorer.com, you’ll see some of the backlinks we have from sites like mashable.com, adweek.com, and more. These are high quality backlinks that help us rank for our target search terms.

Quick action item: what website do you own, or what partners do you work with that could potentially link back to your website?

4. Page Speed

Google incorporates page speed into their ranking algorithm. Why? Because their job is to serve up the best resources, and if a page doesn’t load quickly, then people lose interest and leave the page. Most websites are built poorly, with large images not optimized for the web that significantly slow down their website speeds – and search engine rankings.

Quick action item: Go to Google Page Speed Insights. Type in your website. See what score is assigned to your website. Is your score in red? If so, cruise down to the recommendations and you’ll have actionable steps to take to improve your page speed. Most of the time, the easiest, quickest, and most impactful recommendations are in relation to reducing the file sizes of images.

5. Fix 404 Errors

People trust Google to serve up the best information in relation to their search query. What happens when Google serves up a result that leads to a page that no longer exists? Just like Meet The Fockers, that circle of trust is broken. Having broken pages on your website, technically known as 404 errors, is a great way to break the circle of trust with Google and lose your search engine rankings. This is especially common when launching a new website. The website developer creates something that looks great on the frontend, but ignores all of the backend urls that were previously driving search traffic to your site.

Quick action item: Cruise back over to Google Search Console. Take a look at the Crawl Errors reported on the dashboard. Are there any urls “not found?” If so, you’ll need to redirect incoming traffic from that link to a live page. These are technically known as 301 redirects. You can easily do this on WordPress by downloading a 301 redirect plugin and start inputting your 404 error links into the plugin, and redirecting to the right place. Warning: this activity is not fun, but totally necessary to keep the good graces with Google.

6. Improve Local Directory Info

If you’re a local business, the thing that matters to you most is getting visibility on search result pages for local searches. In other words, you want to appear on Google maps. The best way to do this is to ensure your business information – address, phone number, website – is consistent on all the local directories that exist on the internet. Google and Facebook are most important to have consistent, as well as your website. But after that, there’s a long list of other directories you can get listed on that will help improve your overall visibility.

Quick action item: Go to Moz.com/local. Type in your business name and zip code. See what score your business is assigned. If your score is pretty low, pay the $99 annually to make sure your score improves.

Hopefully after reading this you feel like this!


Brett Farmiloe
Founder & CEO, Markitors 

Brett Farmiloe is the CEO of a digital marketing company and advisor to an organizational leadership degree program. He’s in Old Town Scottsdale and frequently holds whiteboard sessions with anyone who will listen.

 

 

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