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Blog

Recapping Malcom Gladwell: Choice, Happiness, and Spaghetti Sauce

Ted Talks are great but sometimes you don’t have 15-30 minutes to listen to them. Here’s a recap of a popular ted talk that anyone interested or involved in marketing should hear about.

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The Best Recruiter You Aren’t Using Yet

What role does your website play in the business? Certainly it’s likely to be part of the sales team, PR team, marketing or even customer service team. But, what about having it help with finding great people to fill your open positions - a.k.a recruiting

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Part 2 - Creating Context: Combining messaging and visuals to drive marketing success

Join us for a two-part series exploring the principles and best practices of creative imagery in marketing effectiveness. The goal of this series is to teach readers how to identify and create imagery that is not just pretty, but effective.

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Simple and Creative Ways to Refresh Your Work space

Life have you feeling “cluttered”? When was the last time you looked through that bottom desk drawer and got rid of the stuff you didn’t need? If you’re too embarrassed to admit how long that has been then you are overdue for a spring-cleaning session!

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Let the fun times roll!

All work and no play makes for a very dull life. In the age of “maintaining” a healthy work life balance, the line separating our professional and personal lives are a bit more blurred these days

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No More Excuses!

I don’t have time. I have too much else to do. I’m tired. Change is scary. It could be better, but it’s really not that bad. I can always do it later. And on and on and on. We all make excuses for why we can’t get to those extra tasks or goals. And I rea

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New Year, New Me – The Productivity Fumble

As the end of 2017 approaches, we find our workload getting heavier and heavier. End of year reports, last-minute submittals and deadlines that just seem to keep creeping up. But despite the end-of-year rush, the new year is just around the corner...

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Instagram: Why Your Firm Should Have It and How to Implement It

Instagram is among the newest social media platforms that companies of all industries are implementing to reach their customers. Boasting over 300 million daily active users, Instagram has huge potential for marketers, even those in the AEC industry.

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What I Learned from the F Word: From Failure to Fortune

“Successful people are not people who never fail. They’re people who know how to fail really, really well” (Karen Salmansohn). Failure is part of life, but I never explicitly learned how to handle failure in productive ways.

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Survive and Thrive

Last week, I had the pleasure of meeting this year’s group of protégés for the SMPS AZ Mentoring Program. And, as it always happens when I meet those fresh, bright faces and minds, I am reminded of what it was like when you are trying to learn a new job

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