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Preparing for Your Review

When I walked into my first SMPS event nine-and-a-half years ago, I had no idea what the next decade had in store or how it would change my life. I raised my hand to be a member of the newsletter committee … and eight years later, I began my three-year commitment as the SMPS Arizona president. I always heard people say they owe their career path to what they learned in SMPS. I thought I understood what they meant, but I didn’t fully comprehend it until just a couple of months ago.

I knew that being chapter president would change my life, but I could not completely comprehend the immense results—nothing dramatic, but phenomenal growth. My annual review happens to fall in line with the SMPS year, which worked out well as I wrapped up my presidency and started to think about what I wanted to do next. As I prepared for my review, I expressed my sincerest gratitude to both my boss and my company for all of their support over the past two years. I knew the presidency would make me a better person, but I never stopped to think about how it would make me a better marketing professional. So, then, I began to look back with 20-20 hindsight. I had the incredible experience to lead a great chapter and help to accomplish some amazing goals as part of our three-year strategic plan. It was only after having walked through the presidency that I could see the bene?ts I can directly apply to my job.

I walked into my review having compiled my major accomplishments and contributions for the previous year, outlined five major goals for the upcoming year, and asked for a promotion to be on the executive leadership team. I drew direct parallels from my experience as president and how that translates into my ability to be a better marketing director and leader at Corbins Electric. Ultimately, I was not given the promotion right now, but my boss explained why and then offered me a Plan B to help with my goals and continued professional development. He didn’t have to offer the Plan B, so I’m excited that he proposed another avenue for me to grow and continue to make contributions. He also explained that not getting the promotion wasn’t anything personal, and he knows I am a significant member of the team and bring value to the company. He went on to say that the opportunity may be available in the future.

So what does this mean? It means now my boss knows that I’m interested in future company leadership, and I’m committed to the success of the company. I could have walked out upset and wanting to leave, but instead, I decided to embrace the opportunities with Plan B and move forward. We’re at a great place and have so much growth ahead of us. I’m in this for the long haul and excited to be a part of the company’s growth and contribute to the bottom line. Two years ago, I would have never walked in to my boss and asked to be a member of the executive leadership team. I learned leadership skills and how to ask for things I want as a direct result of my involvement with SMPS.

As I enter this next stage in both my SMPS and professional careers, here are a few lessons learned that I will continue to remember and utilize:

  • Marketing does have a seat at the table—and we are a valuable asset to the team
  • You don’t know unless you ask—and they won’t know you’re interested if you don’t take a risk
  • You should always leverage knowledge gained and skills developed in SMPS

Here are three things to consider when preparing for your review (and note to myself to do this year):

  • Draw direct correlation to how your efforts affect the company’s bottom-line
  • Be prepared with your accomplishments – your boss won’t always remember everything you’ve done the past year
  • Draw direct correlation to how your SMPS experience makes you a better professional and stronger asset to your company

What a ride! Thank you to SMPS for all of the opportunities that helped to create the person I am today.

Please click here to download a detailed review form or here for a general review form – both created by our very own, Cricket Robertson.  

Cricket Robertson, CPSM
Marketing Director, Corbins Electric

Cricket is the Marketing Director at Corbins Electric and the Past President of SMPS Arizona. Cricket is a huge SMPS advocate who took up rowing last year! She is now on the Rio Salado Rowing Club Novice Crew!


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