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Lending Library

SMPS Arizona maintains a library of A/E/C marketing and business development books for members to check out. This helps you further your marketing education without the added personal or firm cost of buying the resource. The following resources are available for you to check out at any time.

RESOURCES
  • Marketing Handbook for the Design & Construction Professional (1Third Edition and 1 Second Edition)

  • Creating Rainmakers – Ford Hardin

  • Beyond Strategic Planning – Clare Ross

  • Rainmaking: Attract New Clients No Matter What Your Field – Ford Hardin

  • Powerful Proposals – David Pugh and Terry Bacon

  • Wired to…Clients – Get Inside  your Customer’s Minds for Success in Business Development

  • Purple Cow – Seth Godin

  • How to Supervise People – Donald Ladew

  • Marketing in the 21st Century for Design Professionals – David Stone

  • Construction Dictionary

  • 25 Ways to Break the Ice and Target your Market – Lillian Bjorseth

  • Plan It

  • Professional Services Marketing Articles

  • Charting Your Career Path – Sally Handley and Sharyn Yorio

  • Design.Market.Grow! – Craig Park

  • AEC Marketing Fundamentals – Michael Kubal, Kevin Miller and Ronald Worth

  • Webinar: Expecting a Miracle?  Nurturing your CRM System

  • Webinar: The Tradeshow Turnaround Program: How to Convert Tradeshows from “Expensive Appearances” to “Profit Centers”

  • Webinar: High Impact Pre-Show Marketing: How to Identify & Attract Enough of the Right People to Your Exhibit

  • Webinar: Convert Trade Shows into Sales

To check out one or more of the resources listed above, contact:

Sara Libby, CPSM
SWCA Environmental Consultants
slibby@swca.com
602.274.3831